Product Strategy Brief :: essays research papers

PRODUCT STRATEGY BRIEFCOMPANY OverviewCompanys mission is to revolutionize the way growing businesses communicate. We are a new class of meshing service providing intuitive business Internet management software, Web, and price of admission solutions that require no MIS resources or up front capital expenditures. Everything you need to get your business live on the Internet in about an mo is allowd via a monthly service that you never outgrow and is never obsolete. We achieve these objectives by 3 product strategy pillarsInternet GuardianChief Internet OfficerInternet Business ClassSituation ReviewCOMPANY realizes that small businesses face a dizzying array of Internet point products, technologies, and purchase options - besides they have no MIS staff to help them develop an Internet strategy or evaluate these options in the level of detail that is necessary. What is worse, is that the rate of technological blueprint is increasingSo, more small businesses adopt applied scienc e later rather than sooner, and lose competitive advantage, employee productivity, and profits in the meantime. This technology paralysis is exhibited in many different areas - from PCs, to LANs, to operating systems, and to communication technologies like modems.As modems advanced from 300 - 1200 - 2400 - 9600 - 14.4 - 28.8KBS, new applications were possible to increase the productivity of users who in turn used the technology more than ever before - which in turn led to new applications and faster, more secure modem speeds.The recent PRODUCT announcements from COMPANY, COMPANY, COMPANY are the next pace in this speed/application/speed progression series aforementioned. However, there are several problems that the media has failed to report onThe ITU has not developed a prototype for this new speed class and is not expected to for 12 to 18 months.Each of the modems is incompatible with each other. Therefore, if the user has a different PRODUCT than the ISP, no communication impa rt occur.Many local loop phone infrastructures will not support speed higher than 21KBS - so these modems will not provide any redundant speed. Further, there is no way to know this until you get the modem and try it.Ramping up on the technical support side of the equation will take time - which means users are on their own until the ISPs sort this out.Lastly, the battle between the manufacturers addresses a deeper technology issue - namely - modem architecture. COMPANY wants to call down modems via PRODUCT while the other suppliers want to continue making PRODUCT sets that can do it all - but can not be upgraded without additional effort - if at all.