CASES IN MARKETING MANAGEMENT Essay Example | Topics and Well Written Essays - 1000 words

CASES IN MARKETING MANAGEMENT - Essay Example Competition, including McDonalds, Wendy’s and Burger King, has been opening business in South American countries of Chile, Argentina and Brazil, while KFC intends to focus on Mexico (De Wit & Meyer 916). A major issue in the expansion of franchising is the disconnection between the management and the franchisees: the latter feels that the management does not understand the chicken business and is not aware of the way fast food restaurants are run. In the past, this has impacted sales as well as customers. Case in point is the strategy of the company to distance itself from its Southern deep fried legacy in favor of healthier cooking options such as grilling. Helm (2010) writes that this strategy is actually hurting the brand and the traditional customers. However, there is an increasing number of people in the US and in countries where the company operates who are opting for healthier options, mostly refraining from deep fried fast foods. This creates a big dilemma for the company as it does not have anything to offer this growing group of consumers. Another issue is the management of franchise cost of KFC, which is currently quite high, taking into account the increased food items prices and inflationary pressures in potential markets. The company needs to open doors in more locations after detailed research and testing. This testing should include culture testing to establish better pricing strategies in conjunction with local franchisees; besides, the company must be more locally entrenched. Traditionally, KFC has opted for a standard franchising strategy wherein standard menus and services have been offered to consumers irrespective of country or region. Competition such as McDonalds, however, has made effort to rework on its tactics to make them more culturally entrenched and local. This means that the policy of standardization must not be used extensively, except for standards of

How Does the American Public School Philosophy address the concept of Research Paper

How Does the American Public School Philosophy address the concept of Democracy aad the individual - Research Paper Example In this case, before undertaking to explore the role that American schools play in educating children in about democracy, it is crucial to attempt explaining the relationship between the two concepts of education and democracy. Thus, from a contemporary point of view, democracy can be considered to be that which results from and is reflective of modern day societies political and market economy, it personified by activities such as choosing political representatives and an autonomous judicially (Loflin, 2008). In these premises, school provides education to the minority future political figures, the majority to fit into their future role as consumers and producers in the society, and ultimately the decision makers in the society. Hence, such an education, will ideally involve educating them by practical activities so that they can experience democracy in their own personalized setting such as participating in their student centered committees and organizations, in their schools. This paper is an introspection of the role played by public schools in perpetuating the concept of democracy and individual through pedagogy by discussing the rationale; examining the objectives of teaching democracy in schools, the methods and implementation as well as the challenges that are encountered in the endeavor. The culture of democracy should be taught to schoolchildren for a number of reasons; prominent among them is the need to create self-awareness to them, which is instrumental in helping them take responsibility for their lives and the country’s destiny. This is because when children understand democracy, they will appreciate its importance and can easily apply it in their lives as students. This is concerning activities such as voting for prefects and student leaders as well as in simple things like solving a dispute on where to eat lunch among friends or which bus to take home (Rosenthal and Burroughs, 2003.). While these might seem like minor considerations, th ey set ground for bigger issue that the students will have to make in their adult lives, and it helps socialize them into democratically sensitive individuals. Although it is hailed and praised for facilitating legitimate governance, democracy can only be as strong as those who practice it. As a result, in America, students should be taught about democracy in order to ensure they are able to make judgments for themselves on what is democratic and what is not democratic. The process of democracy in America is often fraught with conflict and can often be messy, thus, teaching schoolchildren democracy is crucial since it helps them to appreciate the potential for conflict that result even with democracies, in order to develop democratically acceptable ways of dealing with these conflicts. In addition, youths might mistakenly assume that what happens in congress, and in national politics, is the epitome of democracy due to its lofty position. Nonetheless, the truth is that democracy is frequently abused and overstepped by politicians in their search for political mileage. Therefore, education about democracy provides learners with wisdom enabling them to contemplate the political climate and happenings critically so that they do not get mislead by these populist shenanigans. Electronic and print media has failed miserably in their attempt to convey to